I noticed a few years ago the MASSIVE gap in the market for good quality, stylish, yet affordable streetwear for boys. I felt once my boys reached around age 5 there was a huge drop in boys wear. With my boys getting older & struggling to find clothes in my own style that I loved I decided to do something about it! A huge thing I also wanted was clothing that lasts through the seasons & over the years.

Having 4 boys I love a good hand me down that still is as good quality & timeless a couple years later. Also pieces that would fit for longer! I found a lot of stuff only fitting my sons for 6 months, that’s why we have gone for the oversized/relaxed vibe with room to grow. I have been manifesting this for about 10 years now, as soon as I found out I was pregnant with my 1st son its all I could see myself doing. I dreamt of eventually designing clothes for him one day, now 4 sons later we are here finally!

10 years of my brain in overdrive with so many ideas Sir Seraph was created. Sir Seraph was created for boys sizes 2-12 but once I seen all the pieces, I realised most pieces can very much be unisex. Started as a boys brand but also looks rad on girls too!

“I WANT SIR SERAPH TO BE A REFLECTION OF MY OWN STYLE & A BRAND DEDICATED TO THE APPRECIATION OF ART AND AESTHETIC, BUT ALSO OF A HIGH QUALITY & ULTIMATE COMFORT”

ABOUT THE NAME ‘SIR SERAPH’

SIR: boy (originally a boys label but ends up it also looks pretty rad on girls too) Also went really well with the word Seraph (which I loved) & I feel it has a cool vibe to it.

SERAPH: (pronounced Seh-ruhf): a heavenly being (all our children are). A Seraph is a member of a group of angels called seraphim, who have 6 wings – when designing this about 1 & half years ago now i only had my 3 sons, so I thought that’s a set of wings to represent each of my sons (recently had my forth son).

Seraphic is a word meaning ‘angelic’, which is how I see children, they are all so pure & innocent. A seraph also symbolises fire & being fierce & energetic (just like boys all are) . And lastly a seraphim also being represented as a serpent/snake (aka my little snake icon logo). And there you have ‘Sir Seraph’ born.

Aleesha McCheane